Defining the digital footprint.
Mobile technology, social networks, and hyper-local content generation have fundamentally altered the way we market and communicate. With big data now impacting the decision-making process in unprecedented ways, navigating the technology maze can be challenging. As technology continues to significantly impact the multifamily housing industry, we track trends to analyze effective tech utilization in our market.
Tracking the usage as well the efficacy of both existing and emerging technologies.
Defining why our data-driven models are utilized by industry leaders.
Exploring various subjects that relate to the multifamily housing industry.
With the evolution of mobile, social, and localized search, interaction with modern renters is now dramatically different. Our research evaluates technology utilization across a broad spectrum of subjects and focuses on its effect upon the multifamily housing industry. Whether you cater to market-rate, affordable properties or student-oriented communities, our research projects will shed light on how your prospects and residents are viewing your community online.
This research whitepaper explores the increasing popularity of AI-powered chatbots within the multifamily housing industry and beyond. Because chatbots are multi-faceted, they are the most logical solution in automating multifamily processes, like scheduling, touring, and providing need-to-know information.Read More +