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NEW ORLEANS, LA - 365 Connect, the New Orleans-based, award-winning online technology platform provider for the multifamily industry, announced today the integration of its Marketing Syndication Platform with Walk Score, the leading measure of neighborhood walkability, and the only service that makes it easy to find places to live, where you can drive less and live more.
The integration of 365 Connect's Marketing Syndication Platform with Walk Score reflects and supports the shift in the apartment industry away from obsolete marketing strategies towards more economical and effective marketing technology. 365 Connect's research has repeatedly demonstrated that today's renters search online and gravitate to efficient user-friendly sites like Walk Score when seeking an apartment. This powerful integration delivers high market penetration through distribution of 365 Connect's client property listings across Walk Score's unique apartment and rental search engine.
Walk Score reaches a rapidly growing, affluent and well-educated audience of over one-million monthly visitors deciding where to live. Walk Score showcases the location of properties by displaying commute times, access to public transit, and proximity to the neighborhood places in demand by car-free Millennials, and everyone who wants to drive less and live more. Additionally, Walk Score makes it easy for consumers to shop for apartments and rentals by commute time, access to public transit and proximity to “Gotta Have” amenities like coffee shops, grocery stores, schools, parks, car shares, and more.
“We are excited to extend our Marketing Syndication Network to include Walk Score,” stated Kerry W. Kirby, CEO of 365 Connect. “Walk Score has not only created one of the most innovative neighborhood mapping systems, but one of the most robust housing search engines in the market to serve renters searching for their next apartment home. Their focus on delivering an array of mobile applications aligns perfectly with our mobile platform. The Walk Score integration will allow us to dramatically increase the number of leads for our clients. This integration amplifies our message that 365 Connect is the next generation platform for the multifamily industry, capable of not only marketing communities across the Internet, but eliminating redundant marketing efforts and reducing operating expenses for our clients.”
CEO of Walk Score Josh Herst stated, “We’re excited to be adding 365 Connect's property listings to Walk Score. 365 Connect delivers 'trusted source' listings directly to Walk Score from its client database of apartments that are available for lease in the market now, helping Walk Score provide an exceptional user experience. With these additional listings we can help more people find great, walkable places to live.”
"In today's ever-expanding Internet marketplace, in which 90% of all housing searches start on the Internet, it is vital that multifamily owners and operators market their communities online efficiently and inexpensively," noted Kirby. "The 365 Connect Marketing Syndication Platform delivers automated real-time updates in a seamless process that property managers never have to touch, see or update. Through delivering relevant data that apartment shoppers are seeking across high traffic housing search engines, such as Walk Score, 365 Connect clients are ensured their apartment communities are presented to prospects across the breadth of the Internet. This powerful and timely addition to the 365 Connect Marketing Syndication Platform further cements 365 Connect's role as the leader in creative, leading edge, award-winning web-based technology solutions for the multifamily industry."
About Walk Score: Walk Score makes it easy for apartment renters and homebuyers to find neighborhoods where they can drive less and live more. Walk Score believes that walkable neighborhoods with access to public transit, shorter commutes, and proximity to the people and places you love are the key to a happier, healthier and more sustainable lifestyle. Walk Score delivers more than 13 million scores for apartment and home addresses per day across a network of more than 30,000 real estate sites. Find your neighborhood at www.walkscore.com
ABOUT 365 CONNECT: 365 Connect powers the world's most advanced automated marketing, leasing, and resident engagement platform for multifamily communities across the globe. Designed to modernize transactions that empower people, our AI-driven platform transforms operations to reduce costs, maximize efficiency, and accelerate revenue. Founded in 2003 with unrivaled industry knowledge, 365 Connect is purpose-built for renters, management teams, and today's changing world. Discover how we’re driving the future of multifamily innovation at 365connect.com
Published: February 24, 2014