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365 Connect Introduces Twenty-First Century Solution to Affordable Housing Industry with Release of Comprehensive Study

NEW ORLEANS, LA - 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today the release of a comprehensive industry study on the utilization of resident services in affordable housing. The study, Affordable Multifamily Rental Housing Resident Services - Twenty-First-Century Solutions, brings into focus the future of delivering services through web-based platforms.

The study encompasses extensive research related to the state of the affordable housing industry and the pressing need to evolve the delivery of compliance-required resident services. It explores the complexities of on-site programs, which have a history of poor attendance and high maintenance costs, before proposing how technology platforms can be leveraged to reduce this costly burden and generate more affordable housing units to better serve residents.

Kerry W. Kirby, CEO of 365 Connect stated, “The supply of affordable rental units has not kept pace with the significant demand in the market. Due to fluctuations in the tax credit market, costs of meeting compliance requirements, restrictions on rent, and continuously increasing operating expenses, developers are building new rental units designed for the upper end of the rental market where rents are higher.”

He suggested, “Utilizing technology to deliver resident services can redirect financial resources into efforts such as creating a safe, stabilized community, funding mandated repairs, marketing to future residents in search of affordable housing, and delivering more targeted services to residents that they will genuinely use. More importantly, it can open the gates to fund more affordable housing units, which is a vital need across the nation.”

The study is one of the most complete compilations of data, independent research, and industry survey participation to ever be produced on this subject. Countless organizations, affordable housing operators, and industry advocates contributed tremendous guidance, insights, and resources throughout the development of this expansive, in-depth report. The resulting research builds a complete picture of how people are engaging with current programs and suggests how technology can redefine an outdated program by a modern, twenty-first-century solution.

“The core of resident service programs is based on getting information into the hands of residents; therefore the key to providing a successful program is delivery. Through the progression of technology and the declining cost of Internet access, a large percentage of the population is now connected online. We must deliver a consistent experience throughout every step of the housing process while providing cohesive solutions that focus on the entire resident lifecycle,” Kirby concluded. “As we continue to look at innovative methods to simplify onboarding practices and serve residents, it is crucial that affordable housing operators realign their strategies to accommodate the next generation of renters. We are excited to share our knowledge of this subject with our industry peers.”

The complete industry study is available at: www.365connect.com

ABOUT 365 CONNECT: 365 Connect powers the world’s most advanced AI-driven marketing, leasing, and resident engagement platform for multifamily communities across the globe. Purpose-built to reimagine the renter journey at every touchpoint, our platform enables property managers to scale faster, operate smarter, and lead in a rapidly evolving market. Founded in 2003 with unmatched industry expertise, 365 Connect is leading the next era of innovation by fusing intelligent automation with human-centered design to deliver scalable, future-ready solutions. Discover what’s next at 365connect.com

Published: July 14, 2017